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Everyone is talking about the technical feat, but the real insight for me is that you should hitch your wagon to a rocket ship.

Pokemon is a rocket ship right now, and any new app has this enormous exposure advantage.

It is also important that it scale well or else you'll squander your advantage.

For what it is worth, I was very impressed by the technical stuff. (It is making me laugh to read about how disappointed others are. I feel like I missed something.)




This is the only real takeaway here, as far as I can see - If you build an app that attempts to associate itself with another extremely popular app, then your app will probably be a little popular too.

This is nothing new or insightful, but the author sure found a way to make himself feel good about it.




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