It's called "railroading" and it's been around forever. The only new trick is to add more options that still railroad you in the same general direction.
The problem is human minds are smarter than you think and they tend to disengage when they sense this and they strongly want to get off the rails. The user does this by quitting and/or deleting the service. Over time you realize it's best to give the user all their options and they are more likely to stay using your product.
I've certainly been railroaded out of specific retailers, away from specific products, and off of specific Internet / tech sites or concepts on account of this behavior.
I draw attention to the negatives and expressly flag, block, or otherwise mark the antipattern.
HN's increasing practice to deprecate anti-ad-blocking, clickbait, and the like is a positive counter-signal.
The problem is human minds are smarter than you think and they tend to disengage when they sense this and they strongly want to get off the rails. The user does this by quitting and/or deleting the service. Over time you realize it's best to give the user all their options and they are more likely to stay using your product.