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One challenge in going after the enthusiast market is going to be, the enthusiast market already has options.

Back when I drove a fast sporty little car, I got one of these:

http://www.amazon.com/gp/product/B0002ILK6I

$100, 4 pounds. Proven technology. I can buy it today.

Half the cost, 60% more capacity, and 2/3 the weight of this "Ohm". Smaller too, from the looks of the "Ohm".

I'm not trying to rag on you guys, but I can't figure out why I would pick the "Ohm", unless maybe it's got a really rippin' CCA.

Edit: Amazon is incorrect, ODYSSEY quotes the battery as 15.4lbs:

http://shop.odysseybattery.com/p/pc680-p

To compare like for like, we would look here:

http://shop.odysseybattery.com/p/pc310-p?pp=12

8Ah, 5.9lbs, tiny, $163 on Amazon. I hope you can beat it on CCA.




There are other lightweight batteries out there, but they generally aren't suitable for daily use for one reason or another. The usual sacrifices are either lifetime or performance over temperature. The battery you linked is only warrantied for 2 years and likely wouldn't work south of freezing - not quite what you'd expect for the price tag. We think we can already beat them on value prop, but with a little bit more work, we think we'll be able to get them cheaper than other lightweight solutions and eventually price competitive with a normal lead-acid.


It does list itself as "extreme temperature tolerant" and suitable for snowmobiles. And to be honest, a 2 year warranty from a long-established company is worth more to me than a 7-year warranty from a company founded this year that could be gone next year, no offense.

Just trying to share some of the challenges you face.


You would choose the Ohm because Ohm is a startup, and... startups! YEAH! Tech! Oh yeah! And stuff...

Like so much else out there, they want you to think it's better when in reality it's at best a niche offering that's going to be worse for most people. But there are a lot of people out there who are happy to spend 2x or 5x or even 10x on something that a "fellow startup" is making, just because it's novel or made by another small company, regardless of its actual merit. As they've said forever, a fool and his money are soon parted.




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